Pure Color Envy
Blooming Lip Balm
Lip balm isn’t necessarily the sexiest product in our makeup bag, but it’s an essential. It fulfills its standard duty of moisturizing and protecting against chapping, and it’s the one product we’ll reach back into our bags for again and again (and again) throughout the day.
But Blooming Lip Balm takes the reliable old salve to the next level. It’s not just nourishing—it’s formulated with a Hyaluronic Acid-loaded, time-release moisture complex that actually boosts your lips’ ability to retain moisture. And having better-moisturized lips means less time spent reaching back into your bag to reapply your lip balm for the third time in an hour.
What’s more, this balm gives lips a flush of healthy, subtle color. Wear it alone to reawaken your pout with a soft pink glow, or as a moisturizing base coat underneath your lipstick. We all know winter is coming, so we’re glad to have our lips’ defense plan lined up now.
