Josephine Esther "Estée" Mentzer, 1919. Brand StoryBorn for BeautyThe niece of a Hungarian chemist, Estée was trained in the art of face creams at an early age. What’s In A Name? From Josephine Esther to Esty to Estée. Young Love Estée meets her "first beau." Good Genes Some of her earliest memories were of hermother's grooming ritual. Stage Gem Name in lights. Mixologist The power to create beauty.